While you don’t absolutely HAVE to have a blog as an affiliate marketer, you’d be a little crazy not to! Not only does a blog give you the most creative control over your content, including format, navigation, and branding, you can increase your search engine SEO and boost your visibility on Google.
At the end of the day, Google gets more traffic than any social media site, so you want to be available there by creating a blog. Most of the time, you can use your blog as your “home base” and create posts for your blog which can be adapted or shared on your social media.
Now that we’ve established that you should have a blog, let’s talk about what should go on it. Here are our top ideas for blog posts that can make you money.
1. Product Reviews and Recommendations
You know what you’re talking about, so share your opinion! Product reviews are a perfect scenario for affiliate marketing if you find a product that gets you excited because they allow for your knowledge and personality to shine at the same time.
You can share your recommendations as if you’re talking to a friend on the other side of the screen and that creates a relationship with your audience. Product review blog posts are also a good opportunity to experiment with what format works for your posts. You can play with things like pros and cons, other expert recommendations, ways to save time, alternative products, budget ranges, or whatever your audience finds most helpful.
Remember to always be authentic with good and bad products to create a voice of authority around yourself.
2. “How To’s,” Tutorials, and Webinars
There are a lot of different names for this type of post, because they are going to be crucial for your blog. You’re an expert with a lot of information to share, so let your voice be heard with a step-by-step or instructional piece of content. This content can be potent because as people recreate your instructions, the easiest thing for them to do is just click and purchase the products that you’re recommending.
If you’re using a Shared Vision list on your blog, this will be super easy for them with very few clicks.
This type of post is also important for search engine optimization. If you’re trying to grow your SEO, Google is looking to show the type of content that will be helpful for people looking for information. If you’re creating educational content with a genuine voice that stands apart from the ever-growing wave of impersonal Chat GPT content, this can be a real boost for your SEO. If you’d like to read more about the importance of SEO to your blog, check out our other blog post about Google’s “helpful content algorithm.”
3. Gift Guides
A “gift guide” is a list of gifts for a particular occasion or a certain type of person. Naturally, gift guides are a must-have type of blog post around the holidays, but they’re actually much more versatile than that.
Gift guides can be adapted for relationships (for mom or dad, for coworkers, for third cousins that live abroad), or they can be used for any special event (like graduations, birthdays, pet adoptions). Simply put, the combinations can be endless, which is perfect for content generation!
4. Case Studies
This type of blog post might not work for every type of niche, but if you typically have an informational-focused type of content, then case studies will work well for you. For example, do you usually create blog posts about construction projects that require a variety of tools? Do you like to showcase the science behind why some skincare products work for certain people but not others?
Real-world scenarios like this can be an invitation for a deep dive on a specific topic that can also be used to show off products. Since you’ve likely done a lot of research to reach your status of expert in your niche, a case study can be great to highlight your knowledge.
5. Listicle
“Listicle” is a portmanteau of “list” and “article.” Buzzfeed is famous (or infamous!) for its pervasive listicles. Listicles are great for getting creative with your posts, because a listicle can be about absolutely anything in your niche. Are you listing the best of a certain type of thing? Or the worst (although that might not be as helpful to sell the products in that list)?
Listicles are also useful for showcasing your “hero” items, or the items that you make the most commissions on. These types of items can be imaginatively added into different listicles to make sure that your audience sees them time and again—and the more you share those links, the more revenue you will generate.
6. Alternatives or “Dupes”
If I told you that you could buy a pair of buttery-soft Amazon leggings for $15 that are identical to a pair of $89 Lululemon leggings, wouldn’t you be interested in hearing more? Of course you would! This type of blog post is all about recreating the experience of a certain product with another one.
Who doesn’t want to know a trick to save them a bit of cash? Advertising a dupe post is great for generating clicks because everyone wants to be in the “in crowd”. You become one of an exclusive group that knows about a product that is just as good, but costs way less. This type of blog post might not work for every niche—for example, if you focus on software there’s not going to be perfect one-to-one alternatives—but for the majority of tangible products, you’re likely going to be able to find a dupe.
Wrapping Up
Don’t forget to use a Shared Vision shopping list when creating these blog posts to add a beautiful and professional element! Did you know that Shared Vision also has AI that can automatically suggest and create links on your blog posts to save you a ton of effort? Make sure you check it out at joinsharedvision.com.